Plastic Wise Pledge
client: Ocean Wise / ux + ui design, email marketing
Plastic is filling our oceans at the rate of one dump truck full every minute. Ocean Wise is tackling the global crisis of plastic waste in our ocean through groundbreaking science to understand the problem and seeking bold solutions to address plastic pollution.
The #BePlasticWise pledge is a movement to create ocean champions by reducing single-use plastic items. The pledge, is designed to make sign up as simple and painless as possible. It also shares who else has committed to reducing their plastic usage to show that we’re all in this together.
After pledging to breaking the plastic pattern, an integrated email campaign is delivered with monthly challenges, inspiring stories and practical tips to help create a cleaner ocean for all.