client: BCIT UI/UX Fundamentals Final Project / ux + ui design
FreshBasket is the result of a course-long project developing user experience and interface design skills. My project was a system allowing users to order fresh, in-season groceries from local farmers, delivered right to their door. The mobile app also shows where their food is coming from and would directly support local farms.
Over the course of the project, real user interviews and surveys were completed to confirm product validity and determine user needs and wants. Personas and Day-in-the-Lives were created based on our potential users to nail down FreshBasket’s target audience. From there, a Customer Journey was mapped out to determine the user’s experience and highlight their gain and pain points.
After creating example user flows, wireframes and user testing was done leading up to a final prototype created in inVision. The full process document can be downloaded here and the interactive prototype can be viewed on inVision.